Advantages of Social Media

In today’s world “Social Media” plays an integral part in everyone’s life. As the technology is increasing day by day it is impacting our daily life as well as we spend most of our time on social platform’s like Facebook, twitter and what’s app etc specially the youngsters all over the world sticks to their Smartphone’s and tries to keep themselves up to date whether it is updating a profile picture on facebook, replying back to their friends on what’s app or following their favourites on twitter. Social media today brings together the news, trends despite all these there are still few people in this world who are totally unaware of this term “Social Media for them “Social media” is Primarily the internet or cellular phone based applications and tools to share information among people. Social media includes popular networking websites, like Facebook and Twitter; as well as bookmarking sites like Reddit. It involves blogging and forums and any aspect of an interactive presence which allows individuals the ability to engage in conversations with one another, often as a discussion over a particular blog post, news article, or event.

Now let us talk about the advantages and disadvantages of “Social Media” If we talk about the Advantages then there are tonnes of advantages of “Social Media” for Example –

1.“Social Media” gives us knowledge about what’s happening in the world right now.
2.It helps us being in touch with our loved one’s as well as the famous personalities around the world and spread the love.
3.It increases the brand awareness and loyalty like when you have a presence on social media, you make it easier for your customers to find and connect with you. And by connecting with your customers on social, you’re more likely to increase customer retention and brand loyalty.
4.Find out what your competitors are doing For Example - you can create search streams in Hoot suite to monitor industry keywords and mentions of your competitors’ names and products.
Above are some of the benefits of “Social Media” however we can’t ignore the negative impact it is having in our normal lives, Below are some of the disadvantages
1.Whether you like it or not, the information you post on the Internet is available to almost anyone who is clever enough to access it So anyone can misuse it anytime.

2.As we all know that social media is the most popular use of the Internet nowadays. It is very popular among youngsters and during their work as well they can’t keep themselves away from it which means less productivity during working hours.

3.Social Networking sites like twitter give us the power to express ourselves what we feel about the celebrities over there .. sometimes people misuse it and use offensive language with them which sad to hear and see.
Having said that its very important to use “Social Media” because without being with it, it’s hard to live.