SEO | Digital Marketing Techniques | SEO Basics

SEM (Search Engine Marketing) Digital marketing part and very useful but its totally paid service. And one of the fast result oriented technique.

Social Media Optimization (SMO) - Its similar to SEO and used for publicity ,marketing, branding by link, post and engage with content attractive photo share. There are so many social Media platform like Facebook, Google+ Twitter, LinkedIn, Reddit, MySpace, Instagram etc. Best thing happens when number of peoples see your post or open link, like page, connection , tweet or share.

Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. Digital media is so pervasive that consumers have access to information anytime and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and releva

Here is top ten PPT & PDF submission sites list, that really help to improve your website ranking. issuu.com--------9 slideshare.net---8 scribd.com-------8 slideboom.com----5 4shared.com-------6 slideboom.com----5 slideserve.com---5 2shared.com------5 box.com----------7 pdfsr.com--------4

If any changes on website then we do ping Submission. twingly.com mypagerank.net icerocket.com pingomatic.com/ping blogsearch.google.com/ping

"Search Engine Submission is used for Crawling purposes.It is the first step of off page that tell search engine here is my website". Websites PR Google.com/webmasters 8 Bing.com/toolbox 8 scrubtheweb.com 7 gigablast.com 6 sonicrun.com 7

Why We do off Page SEO ? Off Page SEO is used for generate backlinks that helps to get Traffic, Good Ranking of website and Top keywords Position In SERP. Here is some list of activities that are mainly used to rank website. Search Engine Submission Ping Submission Social Bookmarking Directory Submission Image Submission PPT Submission PDF Submission Video Posting Classified Posting Business and Local Listing Article Submission Blog Submission Guest Posting Forums

ON Page tactics and useful Top ranking Tips 1. Meta tags (Title, Keyword, Description) 2. Heading structures (H1, H2) 3.Image optimization 4.Content text code ratio 5.Url structure (user friendly) 6.Page loading speed 7.Internal links 8.Anchor text 9.Site map (XML, HTML) 10.Crawl errors 11.Domain age 12.Keywords density 13.Robot.txt 14.External links 15.Cloaking 16.Indexing 17.Crawling speed 17.Canonical 18.SEO friendly file names 19.Social shares 20.Page navigation 21.Inline CSS code 22.Validation 23.Self canonical 24.Responsive check 25.Html errors 26.CSS errors 27.Minify scripts 28.Html 29Images (Image file names to be user friendly) 30.GA Code (Google Analytical Code) 31.Missing Bredcrumb Navigation Discus later in Brief. please use or apply these activities in your on page .

" Organic SEO is a publicizing practices of enhancing your site to make it search engine friendly and get it positioned for useful keywords. It might or reject a nearby element, but instead is normally not identified with a square or mortar business. It fundamentally practically, rotates around a site. The sites going for Organic SEO can in this way, be an undeniable web based-site which may or won't not have a geological area." Paid Search When we do PPC (pay per click )advertisement, search Ads then the link appears on top or bottom is called paid search link.Its very costly as compare to organic Link.

Types Off Seo ? There are two type of SEO On Page Optimization When we talk about On page it means dealing Or changes on website like Meta Tag Creation, Heading Tag (H1 tag), Image Optimization with Alt Tag , Internal Linking like Wikipedia etc. We will discuss later more on page Techniques. Off Page Optimization When we talk about Off page then it means we need only website address and post link, generating Back-link for website. There are some off page activities that are here - Social Bookmarking , Directory Submission, Article submission, Ping Submission, Classified Guest Posting etc.

Search Engine Optimization (SEO) mainly its used for visibility on search Engine with organic results and get traffic. In other words When you enter a query in a search engine (Google, Bing, yahoo) and hit enter then you get n number of results (so many results) that contain query words or related information. But mainly people try or open first page links coz they don’t have much time so everybody wants to come on top 10 Search Engine results, then we need SEO (Search Engine Optimization) for business.