There are two type of
On Page Optimization When we talk about On page it means dealing Or changes on website like Meta Tag Creation, Heading Tag (H1 tag), Image Optimization with Alt Tag , Internal Linking like Wikipedia etc. We will discuss later more on page Techniques.
Off Page Optimization
When we talk about Off page then it means we need only website address and post link, generating Back-link for website. There are some off page activities that are here - Social Bookmarking , Directory Submission, Article submission, Ping Submission, Classified Guest Posting etc.
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